Brain AnalyticaBrain Analytica
Approve
Phase 2 Dashboard
Future PhaseBudgetary Estimate
Dependency

Phase 1 live; Phase 0 architecture approved.

What this unlocks

Direct revenue capture, customer accounts, and the data foundation Phases 3, 4, and 6 depend on.

P2
Structured Booking Platform

Structured Booking Platform

Turn qualified inquiries into confirmed, paid, self-service bookings.

Investment
EGP 700K - 900K (indicative)
Third - after website generates consistent inquiries
Duration
10-14 weeks
Complexity · High
Business Value
Technical Complexity
Operational Impact
Dependencies
Phase 1
Risk Level
Medium
Enables
Phase 3Phase 4Phase 6
Key Deliverables
  • Customer accounts
  • Booking flow with payments
  • My Trips
  • Promo codes & reviews
  • Operations notifications
Pricing for Phases 2-7 is preliminary, non-binding, and subject to discovery, approved scope, integrations, timeline, and commercial validity. Excluding applicable VAT and third-party operational fees.
Section 01 · Rationale

Why this phase exists

The Problem

Manual booking via phone and email caps volume, adds ops overhead, and prevents any true customer experience.

The Context

Phase 2 delivers customer accounts, structured booking flow, payments, promo codes, notifications, and reviews.

If Skipped

Every future module - mobile, AI, marketplace - assumes bookings exist. Skipping this blocks half the roadmap.

Section 02 · Impact

Business value created

Customer Accounts
Enabled
↑
Login, profile, trips
Booking Automation
End-to-end
↑
Inquiry → paid
Payments
Live
↑
Full or deposit
Ops Efficiency
+High
↑
Automated confirmations
CX
Self-serve
↑
My Trips + updates
Revenue Enablement
Direct
↑
Online capture
Section 03 · Scope

What will be built

AC
Customer Login

Email, phone, social.

Persistent identity
BE
Booking Engine

Travelers, dates, add-ons.

Structured bookings
MT
My Trips

Upcoming, past, documents.

Self-service
PY
Payments

Full or deposit, receipts.

Cash flow online
PC
Promo Codes

Campaigns & discounts.

Marketing lever
NT
Notifications

Email, SMS, WhatsApp.

Reduced no-shows
RV
Reviews

Ratings, media uploads.

Social proof
OP
Admin Operations

Statuses, refunds, comms.

Ops control
Section 04 · Systems

How it connects

Phase 2 · System Architecture
Booking Platform
Website
Customer Portal
Booking Service
Payment Gateway
Notification Service
Database
Admin Dashboard
→ Mobile App
→ AI Planner
→ Marketplace
Channel System Data Future
Section 05 · Delivery

Timeline & milestones

  1. Weeks 1–2Design
    Booking flow design
  2. Weeks 3–5Backend
    Accounts & booking backend
  3. Weeks 4–8Build
    Frontend booking flow
  4. Weeks 6–9Backend
    Payments & notifications
  5. Weeks 10–12Build
    Admin ops & reviews
  6. Weeks 13–14Launch
    QA & launch
Section 06 · Effort

Indicative engineering effort distribution

Phase 2 · Effort Distribution
Not accounting percentages - indicative distribution of engineering effort across disciplines.
Section 07 · Complexity

Project complexity profile

Business Logic
90
Backend
90
Frontend
75
Mobile
40
Integrations
80
Testing
85
Security
85
Scalability
80
Section 08 · Risks

Risks & dependencies

Scope
  • Advanced pricing rules
  • Complex refund policies
Technical
  • Payment gateway edge cases
  • Notification deliverability
Client
  • Ops SOPs readiness
  • Refund/cancellation policy sign-off
Content
  • Package pricing rules per season
Section 09 · Definition of Done

Success criteria

Booking completed end-to-end
Payment captured with receipt
Customer receives confirmations
Admin manages booking lifecycle
Customer accounts active
Section 10 · Roadmap

What this unlocks next

Next Phase

Phase 3 - Mobile Application MVP

Reused

Auth, booking API, notification stack, and payment layer reused entirely.

Unlocks

Same booking capability on the phone - where travelers live.

Navigate Phases
Previous
Phase 1 · Tourism Website MVP
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Next
Phase 3 · Mobile Application MVP
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