Brain Analytica

Preliminary Commercial Proposal

Prepared exclusively for: Client Company Name

Contact: Client Contact Name

Version: v1.0

Issued: 13 July 2026

Expires: 28 July 2026

Commercial Proposal & Product Roadmap

Project: Tourism Digital Operating System

Valid until 28 July 2026

Recommended Starting Investment

EGP 450,000

Phase 0 + Phase 1 · 12-15 weeks

Full Roadmap Estimate

EGP 3.45M – 4.50M

Delivered phase by phase

Commercial note: Pricing for Phases 2-7 is preliminary, non-binding, and subject to discovery, approved scope, integrations, timeline, and commercial validity. Excluding applicable VAT and third-party operational fees.

Executive Summary

A phased digital operating system that evolves from a premium public website into a complete booking, customer, mobile, AI, content, partner, and B2B ecosystem. Brain Analytica recommends starting with the Foundation & Market Launch package (Phase 0 + Phase 1) to reduce risk and deliver real market value while the technical blueprint is completed.

Recommended Starting Package

Foundation & Market Launch

EGP 450,000 · 12–15 weeks · Phase 0 + Phase 1

Excluding applicable VAT and third-party operational fees.

· Final product blueprint
· Technical architecture
· Clear future roadmap
· Production-ready tourism website
· Package and service catalog
· Lead generation system
· Inquiry-based booking
· CMS and admin controls
· SEO-ready structure
· Analytics setup
· Future multilingual readiness
· Final pricing clarity for future phases

Phase Breakdown

Phase	Outcome	Duration	Investment	Commercial Tier
Phase 0 · Product Discovery & Technical Blueprint	Technical Blueprint	4-5 weeks	EGP 150,000	Commercially Offered
Phase 1 · Tourism Website MVP	Public tourism website with inquiry-based lead capture.	8-10 weeks	EGP 300,000	Commercially Offered
Phase 2 · Structured Booking Platform	Structured Booking Platform	10-14 weeks	EGP 700K - 900K (indicative)	Budgetary Estimate
Phase 3 · Mobile Application MVP	Mobile Travel Companion	10-14 weeks	EGP 600K - 750K (indicative)	Budgetary Estimate
Phase 4 · AI Planning & Personalization	AI Trip Planner	6-10 weeks	EGP 300K - 450K (indicative)	Budgetary Estimate
Phase 5 · Audio Guide & Tourism Content System	Content System	6-9 weeks	EGP 250K - 350K (indicative)	Budgetary Estimate
Phase 6 · Partner Marketplace & B2B Readiness	Partner Marketplace	10-14 weeks	EGP 600K - 800K (indicative)	Budgetary Estimate
Phase 7 · Domestic & Business Travel Modules	Domestic & Business Modules	10-14 weeks (subject to discovery)	EGP 500K - 750K (discovery-dependent)	Discovery Required

Excluding applicable VAT and third-party operational fees.

Phase 0 · Product Discovery & Technical Blueprint

Commercial tier: Commercially Offered · Complexity: Medium · Duration: 4-5 weeks · Investment: EGP 150,000

Dependency: None - this is the first phase.

Unlocks: Detailed proposals for Phases 1-7 with validated scope, timelines, and refined pricing ranges.

Key Deliverables

· Product Discovery Document
· Technical Architecture Blueprint
· Core Wireframes
· Delivery Roadmap
· Refined Commercial Estimates

Fixed pricing for Phases 2-7 is only issued after Phase 0 is complete and scope is validated.

Phase 1 · Tourism Website MVP

Commercial tier: Commercially Offered · Complexity: Medium · Duration: 8-10 weeks · Investment: EGP 300,000

Dependency: Phase 0 blueprint approved.

Unlocks: A live market-facing brand and validated demand signal before investing in a full booking platform.

Key Deliverables

· Responsive tourism website
· Package & service catalog
· Inquiry-based booking
· CMS & admin controls
· SEO-ready architecture

Phase 2 · Structured Booking Platform

Commercial tier: Budgetary Estimate · Complexity: High · Duration: 10-14 weeks · Investment: EGP 700K - 900K (indicative)

Dependency: Phase 1 live; Phase 0 architecture approved.

Unlocks: Direct revenue capture, customer accounts, and the data foundation Phases 3, 4, and 6 depend on.

Key Deliverables

· Customer accounts
· Booking flow with payments
· My Trips
· Promo codes & reviews
· Operations notifications

Indicative range. Final pricing depends on Phase 0 validation of payment model, cancellation policy, and inventory ownership.

Phase 3 · Mobile Application MVP

Commercial tier: Budgetary Estimate · Complexity: High · Duration: 10-14 weeks · Investment: EGP 600K - 750K (indicative)

Dependency: Phase 2 accounts & booking API live.

Unlocks: In-journey traveler engagement, push notifications, and higher retention.

Key Deliverables

· iOS & Android apps
· Shared customer account
· Mobile booking
· Push notifications
· Maps & nearby discovery

Indicative range. Final pricing depends on Phase 0 validation of native vs cross-platform strategy and store publishing model.

Phase 4 · AI Planning & Personalization

Commercial tier: Budgetary Estimate · Complexity: Medium-High · Duration: 6-10 weeks · Investment: EGP 300K - 450K (indicative)

Dependency: Phase 2 booking data & Phase 1 catalog.

Unlocks: Higher conversion through personalized itineraries and structured recommendations.

Key Deliverables

· AI trip planner
· Recommendations & comparison
· Itinerary suggestions
· Human handover
· Admin AI controls

Indicative range. AI API consumption is billed separately to the client.

Phase 5 · Audio Guide & Tourism Content System

Commercial tier: Budgetary Estimate · Complexity: Medium · Duration: 6-9 weeks · Investment: EGP 250K - 350K (indicative)

Dependency: Phase 1 CMS foundation.

Unlocks: A differentiated content layer that supports brand storytelling and cross-sell into bookings.

Key Deliverables

· Multilingual audio library
· Destination stories
· Video library
· Content management
· Content-to-booking flows

This estimate covers the software system only and does not include content writing, translation, voice-over, recording, video production, or media licensing.

Phase 6 · Partner Marketplace & B2B Readiness

Commercial tier: Budgetary Estimate · Complexity: High · Duration: 10-14 weeks · Investment: EGP 600K - 800K (indicative)

Dependency: Phase 2 bookings live; Phase 0 commission model validated.

Unlocks: Third-party inventory, partner-driven growth, and preparation for B2B revenue streams.

Key Deliverables

· Partner onboarding workflows
· Partner dashboard
· Listings, prices & availability
· Commission tracking
· B2B inquiry pipeline

Indicative range. Final scope depends on Phase 0 validation of commission model, settlement mechanics, and partner agreements. Legal, contractual, and regulatory work is outside Brain Analytica's scope.

Phase 7 · Domestic & Business Travel Modules

Commercial tier: Discovery Required · Complexity: Discovery Required · Duration: 10-14 weeks (subject to discovery) · Investment: EGP 500K - 750K (discovery-dependent)

Dependency: Phase 2 payments live; regulatory clarity on wallet & installments obtained by client.

Unlocks: Access to domestic and corporate travel segments with dedicated financial workflows.

Key Deliverables

· Domestic traveler section
· Installments integration
· Account credit or wallet feature
· Corporate inquiry pipeline
· Invoice request workflow

Scope and pricing require dedicated discovery. Any regulated wallet, stored-value, or licensed financial functionality is out of scope unless the client provides the required licensing and legal framework. Brain Analytica delivers the software layer only.

Delivery Timeline · Starting Package

Weeks 1–2: Discovery workshops & business flows
Weeks 3–5: Architecture, sitemap, journeys & technical blueprint
Weeks 6–8: UI/UX design & CMS preparation
Weeks 9–12: Frontend & backend development
Weeks 13–14: QA, content population & client review
Week 15: Production launch

Included / Excluded Scope

Included

· Product discovery
· Business analysis
· UX planning
· UI design
· Technical architecture
· Frontend development
· Backend development
· CMS
· Admin controls
· Responsive development
· Quality assurance
· Analytics setup
· Deployment
· Basic technical documentation
· Project management
· 60-day bug-fixing warranty after Phase 1 launch

Excluded

· Hosting and cloud consumption
· Domain and premium SSL
· Payment gateway transaction fees
· SMS charges
· WhatsApp API charges
· Maps API charges
· AI API usage
· App Store account
· Google Play account
· Translation
· Content writing
· Audio production
· Voice-over
· Video production
· Media licensing
· External travel inventory
· GDS integrations
· OTA integrations
· Data entry beyond agreed limits
· Legal licensing
· Financial licensing
· Wallet regulatory requirements
· New features outside scope
· Maintenance after warranty

Payment Terms

Phase 0

· 60% - Upon project start
· 40% - Upon delivery and approval of Technical Blueprint

Phase 1

· 40% - Upon phase start
· 30% - After UI/UX and workflow approval
· 20% - Upon staging delivery
· 10% - Upon production launch

Excluding applicable VAT and third-party operational fees.

Warranty

60-day bug-fixing warranty covers defects within the approved Phase 1 scope. Does not cover new features, content updates, third-party service changes, or maintenance after the warranty window. A separate maintenance & support agreement can be issued after launch based on the required SLA.

Commercial Conditions

· This proposal is based on the current high-level requirements.
· Phase 0 is required before final fixed pricing for future phases.
· Each future phase will have a separate final scope and acceptance criteria.
· Pricing may change if advanced booking, wallet, settlement, inventory, or external integrations are requested.
· Change requests will be quoted separately.
· Future phases may be activated independently.
· The client is not obligated to execute all phases.
· Source code ownership transfers after full payment of the relevant phase.
· Reusable Brain Analytica frameworks, internal libraries, and proprietary tools remain Brain Analytica intellectual property.
· Proposal validity is 15 days.
· Third-party operational fees are excluded.
· Delays caused by the client may affect delivery dates.
· Final production launch depends on content and approval readiness.

Commercial Contact

Omar Elmashaly

CEO, Brain Analytica

Email: hello@braineg.com

Phone / WhatsApp: 01033030087

For scope, commercial, or implementation questions, please contact the Brain Analytica commercial team.

Approval Summary

Client approval is captured through the online response page (Approve, Meeting, Clarify, Revise). Any submission recorded via that page is a non-binding statement of intent only and does not process payment or replace the final signed contract.